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Action and Maintenance. In the precontemplation stage, the individual is unaware of the consequences of risk behavior, does not seek information and is not interested in changing health behavior in a positive direction. In sephora anti aging cream contemplation stage, the individual weighs the benefits of the change and compares them to the costs of change. They are aware best anti aging eye cream for 50s 2020 the need for change, but if the costs are considered to be excessive, further steps are not taken.

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In the preparation stage, the individual is already prepared to take certain steps and possesses an action plan. In the action stage, he individual takes specific steps to protect their health.

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As awareness increases, the chances of returning to past behavior decrease. Real behavior change can be achieved in the maintenance stage, after at east six months.

In the primary research outlined in the present study, TTM was used by our group to investigate the transition to a healthy diet.

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From an economic point of view, the elements of health behavior that manifest themselves in behavior are shopping and consumption. Consumers approach the market with basic decision styles. These can be defined as mental shopping orientations that characterize consumer choices [27].

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To measure the diversity of decision styles, the Consumer Style Inventory, hereinafter referred to as the CSI test [28]. CSI has been validated in many countries around the world e.

CSI has been used in the past in general commerce [30, 31]best anti aging eye cream for 50s 2020 the monitoring of online behavior [28]and in organic montet broye svájci anti aging buying [32]among others.

In addition to exploring the decision-making styles and attitudes related to the purchase and consumption of health foods, it was also considered important to carry out a study in the online space, as this is one of the most relevant information source and communication interfaces today.

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Health communication nowadays — obtaining information online According to data, there are approximately 5. Benetoli et al. Disadvantages of social media included questionable credibility, information overload and the increased time spent online, among others.

Johns et al. As a result of their research, it was found that social media had no effect on giving up smoking or weight loss, but had an effect on increased physical activity. As an axiom, it can be stated that digital communication is an integral part of of the advanced societies of today.

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Research in the online space is a useful addition to a type of marketing research that are group has been working on. Netnography is a qualitative research method that adapts the techniques of netnographic studies to examine the culture of online communities [38].

It can be used to understand the mindset and decision-making mechanisms of online consumer groups [39]. Ten years ago, Dörnyei and Mitev [40] recorded the basic forms of online communication: instant messengers, e-mail lists, game interfaces, chat applications, blogs, search engines, forums, social media sites.

In terms of their usage, these channels have undergone a radical change.

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While blogs and forums flourished intoday consumers barely use these platforms at all. Materials and methods In our research, the goal was to examine consumer attitudes towards health foods, which we analyzed in the common subset of physical activity and the diet.

The research took place between April and November ofand then a follow-up was performed in April by repeating our netnographic analyses.

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Our studies were carried out in three stages. In the first step of primary data collection, a netnographic research was conducted with data recorded in a search engine on the one hand and the content analysis of of posts and comments made groups of publicly available social sites on the other hand. The interests of consumers present in the online space, as well as changes in them were detected in terms of health-conscious eating and physical activity.

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In the second stage of our research, two focus group interviews were conducted. The impact of regular exercise on the purchase and consumption of health foods was examined, and the implications of this in developing and maintaining a diet considered to be healthier by consumers.

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The differentiating factor for inclusion in the groups was performing regular physical activity, so an active and a passive group were created.

At the start of the study, participants introduced themselves one by one, and then they had a conversation for a few minutes under the guidance of the moderator, creating group cohesion and an atmosphere of trust. The first part of the scenarios examined the factors that play a role in the development of a healthy lifestyle. In the second block, buying and consumption habits related to health foods were explored.

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The transtheoretical model of behavior change was incorporated in the scenarios, and it was examined with respect to the topic of healthy eating. In both cases, group discussions took place in an informal style and lasted an hour and a half. Minutes and audio recordings of the discussions were taken, which allowed for accurate analysis.

In the third stage of our research, an online questionnaire survey was conducted, which was shared several social media groups with the help of dietitians. A total of people completed the questionnaire. To ensure representativeness, the sample was adjusted so that it reflects the composition of the Hungarian population in terms of gender distribution. As a result, mathematical-statistical analyses were performed on a sample of people.

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In addition to key demographic data, based on Eurobarometer [9] surveys, statements related to physical activity and sedentary lifestyle were formulated, which were classified as background variables in the analysis. The questionnaire included the Hungarian translation of the Consumer Style Inventory CSIwhich was adapted and modified for health foods based on the research of Prakash et al.

As a result, 25 statements were formulated that respondents had to rate on a Likert scale of 1 to 5.

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The transtheoretical model of behavior change was incorporated into the questionnaire and it was examined in relation to healthy eating. Based on the focus group discussions, expansion of the TTM statements was considered to be justified, so the 6-point ordinal scale of Szabó [41] was incorporated in the questionnaire.

This essentially separates the 5 stages defined in the literature by dividing the action phase into two subcategories. The main goal of our quantitative research was to identify consumer attitudes in the CSI adapted to health foods.

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To achieve this, in the first step the normal distribution of the variables was tested, and then the reliability of the scales was analyzed, in each case obtaining good or excellent reliability.

Following this, factor analysis was performed using the CSI variables.